03
GEO service line researchfrom market scan to monitoring method
Role: early-stage technical research
Background
Generative AI is becoming a new way for people to learn about brands. DLG China began exploring a GEO service line in July 2026, and I am responsible for the early-stage research and method design.
Solution
- Market and academic research: mapped the offerings and pricing logic of GEO vendors in China, read and organised the GEO research literature, and compared the sources cited by Chinese AI platforms.
- Method design: designed a monitoring question bank and user personas organised by industry and decision stage, and set grading rules for the credibility of cited sources.
- Tooling: wrote data-collection scripts for an AI-answer monitoring platform, exporting each industry’s answers and cited sources as data ready for analysis.
Impact
Provided the technical groundwork for designing the GEO service line.